Talking about AD Fraud is not good for business – but we need to talk

Back in 2006 when online advertising really began to grow there were calls for checks and balances on this new type of fraud – “Click Fraud”. Companies were spending new advertising budgets online and were never quite sure if they were getting what they paid for. If you try and find information on “Click Fraud” now you would think that the advertising networks have solved the problem. The reality is the problem still exists, only nobody wants to talk about it, why? because it is bad for business.