AD Fraud is often right in front of you

Many of our clients have the same refrain; “It is hard to tell what is AD Fraud and what are legitimate customers”. My response is always the same, “You have to look at the source of your traffic”. Few of us can look at reams and reams of data and not have our eyes glazed over with the amount of information we can process. The key to finding where you are wasting your AD spend is to look at where you are spending the most of your money and or where you are getting the bulk of your traffic.